The Life of a REALTOR® with Colleen Hord
The life of a real estate agent is anything but routine. Every day is started with a focus on time-sensitive documents and the urgency of customer requests; nonetheless, despite the way you think the day will flow, it is far from a typical work schedule. Each day the list of responsibilities change, so it’s important to understand that you must be prepared to shift gears at the last minute. While handling the urgent requirements, there are new emails, phone calls, and walk-ins that require immediate attention.
A real estate agent has many responsibilities and most do not have any assistance. Agents are constantly busy with administrative duties, marketing plans and preparation, market research, website and social media marketing, open houses, tours, meetings, lead generation, and closing transactions. In order to be a reliable REALTOR®, they must always be gathering relevant and correct information to provide to the public. To stay informed on changing real estate laws and growing trends, agents must study analytics to gauge performance and attend multiple educational courses and webinars.
The many responsibilities an agent provides, beyond the regular scope, are often overlooked. In one day a REALTOR® can talk to a closing attorney, developers, insurance companies, an appraiser, inspector, utility company, county office tax assessor, management company, and home owner association to ensure that the job is getting done at a reasonable pace in the favor of all parties involved. Real estate agents are always focused on preventing issues from occurring, with many different hands involved in the same process. The number of moving parts it requires to be not only a real estate agent, but a great one that clients can trust, are not often known by the average consumer; there is so much more than meets the eye. These widespread demands can leave a REALTOR® feeling scattered, but there are many ways to manage these demands that help you grow in the business and gain confidence in yourself and from clients.
To maintain such a busy schedule, it is vital to stay organized while you multi-task. A REALTOR® typically has a written agenda, wall calendar, google calendar, and reminders set on their phone to never forget an appointment, task, or event. At the end of the day, it is making sure that all of the day’s requests and demands were met. Real estate has no “scheduled days off”, a real estate agent will work into the weekend with showings, listing appointments, and open houses. It takes dedication and desire to practice this line of work; it truly isn’t for everyone and even the best of agents have felt overwhelmed. A statistic you may not be aware of is that 22% of real estate agents work less than 40 hour a week, and it takes 6 months or more for a realtor to be able to be financially self-supportive. It requires support from their family to begin this career path and the family sacrifices time. Many family moments are interrupted by surprise deadlines or last minute issues to resolve. This shows the dedication and passion it takes to choose this unreliable career in what is part of the “customer service” industry. It is incredibly important to have a strong support system in one’s family and friends in order to greatly increase chances of success.
Most agents will tell you they love their job, and for many, their hours reflect that. When your client is excited to receive an offer on a home they are selling or purchase the home of their dreams, the customer satisfaction makes all of the hard work and focus worth every minute.