Successful Open Houses
You all may have noticed an increase of open houses in the area recently. As mentioned in our previous blog, the real estate market is booming in Myrtle Beach, showing a healthy recovery from the market crash with a multitude of new construction and resales. Open houses have grown to be a slightly controversial marketing tool in the world of real estate, but here at Properties at the Market Common, we firmly believe in the approach when it is done right.
Many may believe that open houses are used solely to gain hot leads, benefiting the agent with little thought of the sellers. We strongly believe in an approach that equally benefits agent, seller, and buyer that results in timely and fairly-priced property sales. When done correctly, open houses are important for many reasons.
The search for homes has gradually become more of an online endeavor, with potential buyers using the internet to sift through listings in their desired future neighborhood. This is all well and good; however, no matter how popular the internet becomes, in this industry, no interaction can compete with a face-to-face, informative discussion. Potential buyers will most likely have many questions about a property, and this is where an open house comes into play. Not only does a buyer have the chance to experience the property firsthand, but he/she is also able to meet with the real estate agent to discuss certain questions and address specific needs based on the buyer's family and lifestyle. It is difficult to know if a home is right for you based on photographs online alone, so having an agent available to guide you in your home search is an incredible advantage.
In neighborhoods like the ones surrounding Market Common, it’s greatly beneficial to have multiple open houses on the same weekend. This allows potential buyers to visit a number of homes and meet with various agents, resulting in a well-rounded idea of what is available and what best suits their needs. As an agent, it’s important to pay close attention to the market around your listing so that you may be available and provide as much information and options to the public as possible. To catch the attention of those potential buyers who are searching only online, use the internet to your advantage. Online marketing through free social media outlets, such as Facebook, Instagram, and Twitter, can greatly increase the turnout of your open house. Posting an open house to Zillow, Trulia, and REALTOR.com is a must, especially for online home searchers. It also helps greatly to entice your audience with more than just opening the door; be sure to treat your guests to something special, such as catered snacks and beverages, as well as putting in the work to create informative packets to answer any questions they may have.
A successful open house will result in little time you can dedicate to each visitor personally. Real estate agents know that when an open house is done right, it involves a lot of prep work and is truly an entire day’s work. The more effort you put into preparing your open house, the more it will show and benefit both buyers and sellers. Since an agent will have little time to personally invest in each potential buyer, those information packets will be incredibly important. Be sure to make these packets presentable, first impressions can be everything. If a potential buyer notices the time the agent has invested in taking care of buyers, they are more apt to invest their time into the agent and the property.
Online marketing is favorable for most in today’s age, but it is still important to remember your market and surrounding area. Since Myrtle Beach thrives on tourism, it is greatly beneficial to post as many physical signs as possible to direct people to your listing. The weekends are popular for leisurely drives, especially in Market Common, so the more visible you make the open house, the better your outcome and the more everyone involved will benefit.
By paying attention to detail, thoroughly preparing with information and advertising, and engaging with potential buyers, an open house is a fantastic way to promote listings. Ask potential buyers how they heard about the open house, and after gathering various responses, focus your energy on the method that appeared to be the most popular so that your future open houses continue to receive better results.